Retail ReLooped

Retail ReLooped rethinks packaging systems for the food retail industry, promoting the transition to a more ressource-efficient economy. The project addresses the lack of recycling and excessive generation of waste from packaging of food, drinks and grocery shopping. Through the setting up of living labs in two of the region's largest retail chains new systems, practices and green business models will be explored to enable a circular economy that reduces, recycles and reuses packaging materials. Retail Relooped infuses a human-centric innovation approach where cutting-edge packaging technologies and recycling methods are co-designed and tested with users, retailers and waste companies. Emphasis is put on the role of experiences, communication and culture as enablers of zero waste systems and lifestyles. The aim is to unfold a new social contract between citizens, producers and shops, stimulating the formation of a more sustainable consumer culture